Radio has been hit hard over the years with the competition that the Internet has brought to marketing and advertising. Business owners still should not under estimate radio’s effectiveness and ability to tap a market that cannot be found any other way.
The market is still there and still listening! With so much attention to the Internet, your competition may have looked the other way. Take advantage of radio’s effective market-ability and low cost. That market can be all yours!
Just like computers, millions of people own radios. Radio’s are in our homes, at work, in grocery stores and in our cars! People are listening everywhere.
Radio is still one of the most selective forms of media. From country western demographics, to urban rap listeners, to the rock n’ roll crowd, different radio stations provide access to very targeted market groups.
Radio has also gone online, with many listeners tuning in from their computer, from all around the world. Radio is not going away, it’s just changing and evolving. People will always listen to the radio, on the way to work to get their local news, to listen to music, to get their weather and for talk show entertainment.
Radio is a hands-free way to get your news and entertainment, as compared to television and the Internet, where you have to pay attention or actively navigate the screen so that you don’t miss something.
In addition to targeting the type of market that you are trying to reach, radio has a huge following of dedicated listeners.
Radio commercials are a very cost effective and a sure way to draw attention in a short amount of time. Radio also creates a larger than life image of the event or product that you are promoting.
In radio, simpler is better. The easier you make your message to be understood and the less cluttered you make the commercial, the better. Never try to cram information into the ad, it is always recommended to focus on only one product, event or promotion within the commercial.
You will see an influx of calls around the times that your ad airs. Be sure to be prepared to answer the phones when your commercial airs.
If you are thinking of using the radio to market your products, then start listening to what other advertisers are doing to market their products. This way you will get ideas for your commercial. Also, browse other stations within your market area to determine if they may be a fit for you.
In these days of social media and web directory marketing, radio advertising has become an almost forgotten advertising medium, but traditional mediums of advertising have proven results and will be around for a long time to come.
Radio is very beneficial if you’re short on time to promote your products and events. Radio can be very effective because radio commercials take far less time to produce than magazine ads or television.
Keep in mind that the people that are listening to radio are probably doing something else like working or driving. It is suggested to repeat important information such as your business name, product that you are promoting and phone number. We also recommend that you repeat your web address at least three times within the ad.
Since people may not have time to write your information down it is very important to air your commercial at the same times for the span of several weeks so that the people listening will have the time to write down your phone number or website.
Radio marketing tip: Keep your website address short and easy to remember.
If you are airing your commercial on a country western station you do not want an ad with hip hop music explaining your product. Same as with a rock station, you do not want classical music in the background discussing your products. Pretty obvious, but it must be said because consistency is very important in radio advertising.
Positioning tips: Position your fifteen second commercials on a rotation. Place one at the top and bottom of each hour. During peak listening hours try to play your commercials more frequently. Every twenty minutes is a good rule of thumb.